L.I.F.T.S. - MORE THAN A MISSON.

OUR CORE VALUES

The men and women of the H&K Equipment Group make us who we are. Their passion, determination, hard work, and grit are what drives our success and propels us forward. That's why we asked our employees to share the core values that matter to them and the work they do.

Several key themes emerged from their responses: Leadership, integrity, excellence, teamwork, and safety. Our employees overwhelmingly listed these as among their most important principles. With their feedback, together we developed the concept of LIFTS.

LIFTS stands for Lead, Improve, Focus, Teamwork, and Safety. It's a mission that describes not only what we do but is forward-looking statement of the kind of company we want to be. LIFTS is a touchstone for everyone -- employees, customers, and vendors -- who interacts with our companies. It's shorthand for everything we do that makes what we do special.

LEAD

We will set the standard of excellence in service and quality for our customers, knowing that

IMPROVE

Every day is an opportunity for us to perform better than the day before, because

FOCUS

Our job is to find the best solution to every issue, remembering that

TEAMWORK

Together, we can achieve greatness and that

SAFETY

We always watch out for each other.